Build Trust. Drive Leads.

B2B Search, Social, & Content Marketing

We help marketers map and accelerate their online Buyer Journey. Get in touch today to learn more or explore a few of our marketing resources.

Contact Us Resources

How We Support Clients And Fuel Growth

 

We are Socialight Media

A GLOBAL TEAM ESTABLISHED IN 2008

Experienced digital marketing consultants with B2B expertise. Headquartered in Philadelphia with offices and clients across the globe.

 

Mapping Your Buyer Journey

ANSWERING THE RIGHT QUESTIONS AT THE RIGHT TIME

Today, 70% of the Buyer Journey is self-guided. You need to get the right content to your customers earlier than ever before, and in the online communities where they are conducting research.

From Startup To Fortune 500

DIVERSE INDUSTRY EXPERIENCE

Our team has worked with B2B firms from Startup to Fortune 500 across an array of verticals, from manufacturing, to financial services, from software, to business services.

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How We Support

YOUR CUSTOM CONSULTING TEAM

Depending on your needs, we build you a custom team of expert digital consultants, either virtual or on-site, to help you get from Current State to Future State.

    • Buyer Journey Maps that enable you to market and sell more effectively.
    • Content Marketing that answers your prospects' questions at each stage.
    • Community Marketing initiatives that drive MQLs to Sales.
    • Sales Enablement materials to help your team close more opportunities.
    • Social Sales Training that helps your team prospect and convert faster.
Marketing Sales
Community Marketers
85%
Content Strategists
100%
Content Production & Design
85%
Development & Technology
70%

Are you a B2B Startup, VC, or Incubator?

Get in touch learn more about our exciting
Startup Accelerator Program.

Digital Marketing Services To Build Trust

We support Marketing with digital marketing initiatives designed to build trust with your buyers and influencers, drive qualified traffic, and generate leads.

Content Marketing

Content that drives inbound leads

Let our team create the content that answers your prospects' questions at each stage of their Buyer Journey. Articles, infographics, research reports, explainer videos, webinars, and more. Original, educational, and engaging content that drives leads.

More Content

Social Marketing

Social communities drive qualified traffic

From LinkedIn to Twitter, industry forums and media, to your own corporate website, all online properties are communities. We'll grow your social communities online, turning them into real channels for driving qualified traffic and leads.

More Social

We help accelerate your Buyer Journey through Search Engines, Social Communities, and Content Marketing.

Sales Services To Close The Deal

Supporting Sales & Business Development with compelling pitch content and technology training, designed to prospect more efficiently and close deals more effectively.

Sales Collateral

Custom content to empower your reps

Let our team create the Sales content that answers your buyers' questions at each stage of the Sales Funnel. Data sheets, case studies, brochures, sales decks, and proposals. Branded, and beautiful content that converts.

Social Sales Training

Social Selling tactics to prospect and close

Training plans for sales teams of any size. Help your teams prospect more efficiently and close deals more effectively with advanced Social Selling tactics.

Our Experience

A Sample Of Our Success Stories

SocialightResources

Explore some of our resources.

Scorecards, Trend Reports, Checklists, and more, to help you build trust, generate leads, and drive revenue through Content & Community Marketing.

Socialight InsightsBlog

CONTENT & COMMUNITY MARKETING INSIGHTS

Explore the latest from the Socialight Insights Blog, your go-to resource for content marketing, social marketing, social selling, social recruiting, and employee advocacy.

socialight-media_b2b-buyer-journey-explained_blogheader
Jul 13

The B2B Buyer Journey Explained

Posted by Jed Singer

The Buyer Journey is a new marketing construct that replaces the classic Marketing Funnel.  (more…)

Read More Posted in Content Marketing
socialight-media_better-b2b-buyer-personas-blogheader
Jun 20

9 Resources To Create Better B2B Buyer Personas

Posted by Jed Singer

According to Aberdeen Research, marketers who use buyer personas and map content to the Buyer Journey enjoy 73% higher conversions from response to…

Read More Posted in Content Marketing
socialight-media_sales-asset-management
May 18

Spring Cleaning For Your Sales Asset Library

Posted by Jed Singer

Spring is in the air. Your blossoms are blooming, the chickadees are chirping, and the one dreaded weekend that your spouse circled on…

Read More Posted in Content Marketing