Apr 17

Threat or Opportunity? Meerkat & Periscope for B2B

Posted by slm_admin

Meerkat, Periscope, and the other live streaming apps that will launch in the coming months pose an interesting opportunity, and also represent a very real threat, for B2B marketers.

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Apr 10

Social B2B Buyers Require Social Salespeople

Posted by Carter Posey

  Buyers are time-poor and information-rich. The new reality for sales teams is that 90% of the buyer journey occurs before the prospect reaches out to a sales person. There is more content – case studies, reviews, product studies, brand-related chatter on social platforms – than ever before, and it’s critical for B2B…

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Apr 6

[Report] 2015 Trends in B2B Social Marketing

Posted by slm_admin

Download the 2015 Top Trends in B2B Social Marketing and explore actionable insights regarding the biggest shifts in social marketing. Contained within the report are answers to these questions: How is social marketing strategy changing in 2015? What are the new rules in content marketing? How are businesses adjusting their technology and process? Why…

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