Jul 30

[Report] 2015 State of B2B Social Marketing

Posted by slm_admin

Today, I’m pleased to announce the release of our latest whitepaper, The 2015 State of B2B Social Marketing Report. Since the release of our 2015 B2B Social Marketing Trends Report earlier this year, B2B marketers have continued to grapple with the challenge of driving top-line ROI from their content and community marketing efforts. We surveyed and interviewed…

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Jul 15

Measuring Social ROI With A Content Blueprint

Posted by slm_admin

If you don’t have a Content Blueprint, then you simply can’t measure the ROI of your social marketing efforts. Based on our recent study, the 2015 State of B2B Social Marketing, we found that most B2B marketers do not have a documented content strategy.

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Jul 7

2015 Is The Year of B2B Social Selling

Posted by slm_admin

For B2B customers, the web is noisier than it’s ever been, and sales people are having a harder time than ever making their number.

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