Aug 24

Content Marketing Goals Among B2B Leaders

Posted by Jed Singer

When it comes to deriving value from branded content and social communities, B2B firms must start with clear business goals – not fuzzy industry terms like “engagement.” By far, one of the most common goals for social marketing, among participating firms, was to build awareness for the company and brand, with a response rate…

Read More

Aug 16

Content & Community Marketing in B2B Industries

Posted by Jed Singer

Across B2B industries, social marketing by way of branded content and communities has been widely adopted. Nearly 70% of respondents indicated that social channels are an important part of their organization’s digital marketing mix, while only 13% of respondents suggested that social communities had not yet become a priority.

Read More