Sep 14

8 Questions For B2B Firms Upgrading Their CRM

Posted by Jed Singer

  Selecting a Customer Relationship Management (CRM) Platform for the first (or fifth) time is never easy. There are many business triggers that cause firms to evaluate a CRM solution for their Sales team: the software may be creating more work than the system is creating value, you may have outgrown your current system’s features, or…

Read More

Sep 2

Critical Social Platforms for B2B Marketers

Posted by Jed Singer

All social platforms are not equal, nor do they carry the same weight among B2B marketers. Because of their real-time nature, micro- blogging platforms, such as Twitter, are highly valuable to marketers for augmenting or enhancing customer service and customer experience.

Read More