Oct 26

Find Out What CMOs Are Budgeting For Social

Posted by Jed Singer

This week, we’ve opened up the annual B2B Social Marketing Budget Survey. In this 2-minute questionnaire, we’re asking about your projections and estimates for content marketing and community management spending in 2016. We will be compiling and synthesizing the data into a full trends report that will be sent to all participating firms, as well as a summary…

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Oct 22

Social Marketing Buy-In In B2B Industries

Posted by Jed Singer

It has been a burning question for nearly a decade – who owns social media within the organization? Marketing? Communications & Public Relations? Human Resources? Customer Service? Among industries where firms have been historically siloed, this question is truly a difficult one.

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Oct 15

B2B Marketers Lack Social Measurement

Posted by Jed Singer

Marketers must measure their efforts in order to manage and optimize them. This is an eternal truism across all functions within a firm, and it is just as important when it comes to content & community marketing. That said, our findings indicate that most B2B marketers are not measuring what matters when it comes…

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