Today, I’m pleased to announce the release of our latest whitepaper, The 2015 State of B2B Social Marketing Report. Since the release of our 2015 B2B Social Marketing Trends Report earlier this year, B2B marketers have continued to grapple with the challenge of driving top-line ROI from their content and community marketing efforts.
We surveyed and interviewed the top minds at B2B firms across nearly a dozen different industries, and this research report represents a synthesis of the top findings. Content & Community Marketing has never been more in-demand and mission critical, with nearly 90% of the buyer journey today being conducted by prospects in a self-guided fashion, absorbing educational branded content and sharing with one another in like-minded social communities. It’s more important than ever for B2B marketers to understand how they can make digital content and social communities drive top line revenue from Marketing to Sales in a measurable way.
We hope that the rich insights uncovered in this research report help B2B marketers across all industries with goal-setting, measurement frameworks, vendor selection, content strategy, and more.
Click below to learn more about the sections of the whitepaper and to get a copy of the report.
Jed Singer is the President of Socialight Media Marketing. He has been keeping his clients at the forefront of social marketing since 2006. He has worked with the world’s largest brands and organizations, including P&G, MasterCard, ESPN, and Humana. His team crafts award winning campaigns and designs strategies for community building, customer engagement, and lead generation that connect social to sales.