socialight-media-riches-blog-header
Nov 18

3 Ways To Boost Content Conversions By Making Your Customers Rich

Posted by Jed Singer

We all know that content is the fuel that helps B2B marketers build trust and drive leads. In this blog series, we’re exploring the five subconscious FREUD motivators that you can use to generate qualified traffic, big-time engagement, and new leads through B2B content. In this article, we’ll explore what’s usually considered a consumer marketing practice; using sales promotions to make the…

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socialight-media-fame-blog-header
Sep 20

How Making Your Customers Famous Can Create New Leads

Posted by Jed Singer

We all know that content is the fuel that helps B2B marketers build trust and drive leads. In this blog series, we’re exploring the five subconscious FREUD motivators that you can use to generate qualified traffic, big-time engagement, and new leads through B2B content. In this article, we’re going to talk about how you can harness Fame…

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socialight-media_b2b-buyer-journey-explained_blogheader
Jul 13

The B2B Buyer Journey Explained

Posted by Jed Singer

The Buyer Journey is a new marketing construct that replaces the classic Marketing Funnel. 

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socialight-media_better-b2b-buyer-personas-blogheader
Jun 20

9 Resources To Create Better B2B Buyer Personas

Posted by Jed Singer

According to Aberdeen Research, marketers who use buyer personas and map content to the Buyer Journey enjoy 73% higher conversions from response to marketing qualified lead. At this point, you know you need Buyer Personas. The search term has been gaining steam the last few years, peaking at a Google Trends Score of…

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socialight-media_sales-asset-management
May 18

Spring Cleaning For Your Sales Asset Library

Posted by Jed Singer

Spring is in the air. Your blossoms are blooming, the chickadees are chirping, and the one dreaded weekend that your spouse circled on your calendar many weeks ago has finally come – it’s time for spring cleaning.

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content-marketing-revenue-lost-blog
Apr 11

Still Waiting on Content Marketing? Here’s Your Lost Revenue

Posted by Jed Singer

Don’t have a Content Marketing plan yet? Then you’re likely losing out on a big chunk of revenue each quarter. How much? Read on to find out more about our new Content Marketing Revenue Calculator. What causes teams to wait on Content Marketing? Sales & Marketing teams today have so many internal initiatives kicking around, that…

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socialight_buyer_journey
Apr 4

A New Scorecard to Demystify the Buyer Journey

Posted by Jed Singer

I’m very excited to announce a new Resource available today for Socialight Media community members: the Buyer Journey Scorecard. The most interesting discussions we have while out at conferences or visiting with clients are always about the same thing – the new Buyer Journey. All the major research firms are eager to publish new research and best-selling books…

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social-media-needs-a-rebranding_socialight-media
Mar 24

“Social Media” Needs a Rebranding

Posted by Jed Singer

Over the past decade, with the rise of social media as a marketing channel, B2C marketers have made social platforms their playground, to staggering results. From RedBull’s virtuoso social activations, highlighted by Felix Baumgartner’s 2012 Space Jump, to Oreo’s agile Dunk In The Dark and nimble Daily Twist campaign, to six years (and counting) of brilliance and…

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socialight-bridge-philadelphia
Mar 21

Bridge Employee Advocacy And Sales

Posted by Jed Singer

Timing is everything – I had just gotten off the phone with a client discussing social employee advocacy, and the value it creates not just for Marketing, but across the org, when I stumbled upon this recent article from PeopleLinx, Linking Employee Advocacy & CRM for Social Selling Success. I turned around and sent the…

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Socialight Media 2016 Budget Trends - Firm Size
Feb 29

Largest B2B Firms Are Late To Adopt Innovative Initiatives

Posted by Jed Singer

This is an excerpt from the latest Socialight Insights Report: 2016 B2B Social Marketing Budget Trends. Download the report today to access the Top 6 Insights, and Top 6 Takeaways for 2016.

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