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Feb 22

Marketing Spend Differences: B2B Products vs Services (Part 2)

Posted by Jed Singer

This is an excerpt from the latest Socialight Insights Report: 2016 B2B Social Marketing Budget Trends. Download the report today to access the Top 6 Insights, and Top 6 Takeaways for 2016.

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Socialight Media - products services spend blog header
Feb 16

Marketing Spend Differences: B2B Products vs Services

Posted by Jed Singer

This is an excerpt from the latest Socialight Insights Report: 2016 B2B Social Marketing Budget Trends. Download the report today to access the Top 6 Insights, and Top 6 Takeaways for 2016.

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software-it
Feb 5

When It Comes To Social, Software & IT Invest The Most

Posted by Jed Singer

This is an excerpt from the latest Socialight Insights Report: 2016 B2B Social Marketing Budget Trends. Download the report today to access the Top 6 Insights, and Top 6 Takeaways for 2016.

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2016 B2B Social Marketing Budget Trends Report
Feb 1

Content Marketing Has Biggest Share Of 2016 Digital Spend

Posted by Jed Singer

This is an excerpt from the latest Socialight Insights Report: 2016 B2B Social Marketing Budget Trends. Download the report today to access the Top 6 Insights, and Top 6 Takeaways for 2016.

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socialightblog-openpositions
Dec 9

Open Positions In Social Marketing

Posted by Jed Singer

Content & Community Marketing Positions Socialight Media is looking to top-tier copywriters, content creators, and community managers to augment its delivery team. Come join a passionate, growing team focused on helping B2B firms, from Startup to Fortune 500, understand their Buyer Journey better, create engaging content, and build trust with buyers through social communities.…

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LinkedIn High Tech Content Marketing Top 50
Nov 27

LinkedIn’s 50 Most Influential Tech Firms

Posted by Jed Singer

LinkedIn is, by far, the social platform most frequently incorporated into B2B marketers’ digital strategies. According to Socialight research from the 2015 State of B2B Social Marketing, 94% of firms leverage the LinkedIn platform as part of their strategy, followed by YouTube, Facebook, and Twitter, with none of those platforms cracking 70%.

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socialight-blog-3contentmarketingtrends
Nov 20

3 Content Marketing Trends For 2016

Posted by Jed Singer

The folks at CMI do a great job each year documenting some of the biggest trends in B2B content marketing, and their latest report – B2B Content Marketing 2016 Benchmarks, Budgets, and Trends – is no exception. Thirty-two pages of data, visualizations, and insights that can help savvy B2B marketers plan effectively for 2016.

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Nov 16

8 B2B Digital Marketing Predictions For 2016

Posted by Jed Singer

Every year, we take a look at how the landscape has evolved over the past twelve months in our end-of-year social marketing trends wrap-up. We also like to look forward and make some data-driven predictions on changes to the digital marketing space during the next twelve months. More importantly, how that will those changes impact B2B marketers…

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Oct 26

Find Out What CMOs Are Budgeting For Social

Posted by Jed Singer

This week, we’ve opened up the annual B2B Social Marketing Budget Survey. In this 2-minute questionnaire, we’re asking about your projections and estimates for content marketing and community management spending in 2016. We will be compiling and synthesizing the data into a full trends report that will be sent to all participating firms, as well as a summary…

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Oct 22

Social Marketing Buy-In In B2B Industries

Posted by Jed Singer

It has been a burning question for nearly a decade – who owns social media within the organization? Marketing? Communications & Public Relations? Human Resources? Customer Service? Among industries where firms have been historically siloed, this question is truly a difficult one.

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