Oct 15

B2B Marketers Lack Social Measurement

Posted by Jed Singer

Marketers must measure their efforts in order to manage and optimize them. This is an eternal truism across all functions within a firm, and it is just as important when it comes to content & community marketing. That said, our findings indicate that most B2B marketers are not measuring what matters when it comes…

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Sep 14

8 Questions For B2B Firms Upgrading Their CRM

Posted by Jed Singer

  Selecting a Customer Relationship Management (CRM) Platform for the first (or fifth) time is never easy. There are many business triggers that cause firms to evaluate a CRM solution for their Sales team: the software may be creating more work than the system is creating value, you may have outgrown your current system’s features, or…

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Sep 2

Critical Social Platforms for B2B Marketers

Posted by Jed Singer

All social platforms are not equal, nor do they carry the same weight among B2B marketers. Because of their real-time nature, micro- blogging platforms, such as Twitter, are highly valuable to marketers for augmenting or enhancing customer service and customer experience.

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Aug 24

Content Marketing Goals Among B2B Leaders

Posted by Jed Singer

When it comes to deriving value from branded content and social communities, B2B firms must start with clear business goals – not fuzzy industry terms like “engagement.” By far, one of the most common goals for social marketing, among participating firms, was to build awareness for the company and brand, with a response rate…

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Aug 16

Content & Community Marketing in B2B Industries

Posted by Jed Singer

Across B2B industries, social marketing by way of branded content and communities has been widely adopted. Nearly 70% of respondents indicated that social channels are an important part of their organization’s digital marketing mix, while only 13% of respondents suggested that social communities had not yet become a priority.

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