B2B Buyer Personas Checklist

B2B marketers with Buyer Personas enjoy a 73% higher conversion rates

Today, with the rise of social media, content marketing, the evolution of SEO, and advanced marketing automation tactics, having accurate and documented buyer personas has become critical for marketers.

They’re necessary for developing an effective B2B content marketing strategy, building traction across your digital marketing channels, helping the Marketing team stay focused, and creating tight alignment between Marketing and Sales. Buyer Personas tie the whole Sales & Marketing Machine together.

Download this complimentary marketing resource to begin your journey of building trust and driving revenue through branded content and social communities.

Checklist Highlights Include:

  • Customer Surveys
  • Internal Stakeholder Interviews
  • Customer Interviews
  • Social Listening Data Mining
  • Processizing Buyer Personas



Explore some of our resources.

Scorecards, Trend Reports, Checklists, and more, to help you build trust, generate leads, and drive revenue through Content & Community Marketing.

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