B2B Content Marketing

Content Marketing Services To Build Trust

We support B2B clients with content marketing consulting and production designed to build trust with your buyers and influencers, drive qualified traffic, and generate leads.

Taking you to the next level with...

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Nearly 90% of B2B marketers say that content marketing is now one of their highest priorities.

With that much content being created, how do you ensure your content cuts through the clutter, builds trust with your buyers, and drives them to a conversion?

The secret is our prescriptive TABLO methodology. It comes down to crafting accurate Buyer Personas, understanding your Buyer Journey, having the right Content Marketing Strategy, and building a Gameplan. Then we close the loop using best-fit content marketing technology.

We’ve been helping clients succeed with content marketing since 2008. Our dynamic team of consultants has experience across an array of verticals, including Manufacturing, Software & IT, Communications & Media, Insurance & Health Care, and Financial Services.

But we’re not an agency. We’re consultants who specialize in content strategy and supporting marketing operations. Regardless of what stage your team is at, our consultants can help you get to the next level with your content marketing efforts, enabling you to build trust, drive leads, and accelerate the Buyer Journey.

Curious about what goes into a good content marketing strategy?

Content Marketing Strategy

GETTING YOU TO THE NEXT LEVEL IN 5 STEPS

Clients work with us in one or more of our five TABLO disciplines:

TRAIN

We offer half- and full day content marketing workshops. Our consultants work with you to design talks, interactive exercises, and breakout sessions. Topics may include a combination of content marketing trends, best practices & case studies from your industry, and content marketing technology tutorials.

Content marketing training workshops are most effective with 50 or fewer participants. Audiences range from cross-functional employees to leadership teams to association members. Sessions are conducted in-person, and virtual sessions are available to enable speed, scale, and flexibility.

Let's Talk Training
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ASSESS

Our industry-leading Content Marketing Scorecard helps you understand where your content marketing strengths lie, where you have knowledge gaps, and provides action items for 30-, 60-, and 90-days.

The content marketing assessment scores every stage of your content marketing, from strategy, to activation, management, and measurement. It also covers your specific industry and competitive set for a 360 degree view.

We don’t just provide the insights. We provide actionable next steps for your team to execute on. Define buyer personas, map your Buyer Journey, launch a content marketing platform, and other key initiatives that you can execute within a month or two, based on where you are today.

The output is the Content Marketing Scorecard. A summation of our content marketing expertise, best practices from your industry’s leaders, and a launch pad for your content marketing efforts.

Let's Talk Assessment

BLUEPRINT

The Blueprint is the cornerstone of Socialight Media consulting. It provides an agile 12-month strategic plan for achieving your goals through content marketing.

The Blueprint provides insight into your Buyer Journey, Content Matrix, and the subconscious motivators of your buyers. End-to-end, the Blueprint gets your team aligned on goals & objectives, budgets, content marketing operations, the right Content Marketing Strategy, and the ideal Community Gameplan for the next year.

Let's Talk Blueprint
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LAUNCH

With your Blueprint in place, you’ll likely have an array of top-priority initiatives staring back at you. Our consultants can help you get off the ground with engagements that span marketing operations, technology implementation, customer support, and sales enablement.

By their nature, Launch Initiatives weave through discipline areas, from content marketing, to social community marketing, to influencer marketing, to marketing automation. A single engagement may contain several Launch Initiatives.

Let's Talk Launch

Our team can also help operationalize your content marketing efforts with content production services and content marketing technology consultation.

Launch Initiatives:

  • Monthly Content Production (at right)
  • Content Marketing Technology (at right)
  • Content Marketing Guidelines
  • SEO Audit & Analysis
  • Link Magnet Campaigns
  • Content Amplification Plan
  • Influencer Mapping & Analysis
  • Influencer Outreach Campaigns
  • Customer & Employee Advocate Campaigns
  • Online Reputation Management Programs

Monthly Content Production:

  • Blog Articles & Site Copy
  • Landing Page & Email Copy
  • Ebooks & Whitepapers
  • Infographics & Slide Decks
  • Checklists & Cheatsheets
  • Case Studies & Success Stories
  • Podcast Setup & Management
  • Explainer & Testimonial Videos
  • Video Series Setup & Management
  • Webinar Setup & Management

Content Marketing Technology:

  • Content Auditing
  • Content Management
  • Content Curation
  • Content Production
  • Content Distribution
  • Content Promotion
  • Content Localization
  • Content Measurement & Analysis
  • All-In-One Content Marketing Platforms
  • Digital Asset Management Systems

OPTIMIZE

Our team can help optimize your content marketing efforts through reporting, testing, analysis, and collaborative insights sessions.

The two keys to optimization are understanding what metrics matter based on your team’s goals, and benchmarking your performance against your closest competitors. Our consultants can help you with both.

Let's Talk Optimize
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SocialightResources

Explore some of our resources.

Scorecards, Trend Reports, Checklists, and more, to help you build trust, generate leads, and drive revenue through Content & Community Marketing.

More Resources

Are you a B2B Startup, VC, or Incubator?

Get in touch with us to learn more about our exciting Startup Accelerator Program.