Great news, content & community marketers! We’re reviving an old article category – the B2B Social Marketing Roundup. Each week, we’ll serve up your inbox with the best-of-the-best when it comes to content & community marketing from across the web.

Here, you’ll find the most shared articles from industry influencers around trending topics like content marketing, social media marketing, marketing automation, social selling, social recruiting, and more. Get excited, grab a coffee, and read on to explore the week’s very best.

Not yet a subscriber of the Socialight Insights Blog? Enter your email in the field to the right to become a member today.

B2B Social Marketing Roundup – 11/17/15

  1. 8 B2B Digital Marketing Predictions for 2016
  2. 6 Expert Guides To Measuring Content Marketing Results 
  3. How B2B Marketers Are Using Video
  4. The Top Sites Shared By CMOs – Forbes Leads The List
  5. Crafting Content That Works
  6. It’s Time To Charge Up Your Laser Guns For Digital ABM
  7. The Basics Of Digital Governance
  8. Why Content Fails And How To Fix It
  9. The History Of Social Media

Upcoming & Recorded Webinars

  1. Breaking Down The Top B2B Content Of 2015 on Nov 18 at 2pm EST via Uberflip
  2. Building A Profitable Social Media Presence on Nov 25 at 1pm EST via
  3. How To Make Your Digital Campaigns Smarter recorded by Synthesio