Socialight Insights Blog

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Nov 18

3 Ways To Boost Content Conversions By Making Your Customers Rich

Posted by Jed Singer

We all know that content is the fuel that helps B2B marketers build trust and drive leads. In this blog series, we're exploring the five subconscious FREUD motivators that you can use to generate qualified traffic, big-time engagement, and new leads through B2B content. In this article, we'll explore what's usually considered a consumer marketing practice; using sales promotions to make the…

Read More Posted in Content Marketing

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Sep 20

How Making Your Customers Famous Can Create New Leads

Posted by Jed Singer

We all know that content is the fuel that helps B2B marketers build trust and drive leads. In this blog series, we're exploring the five subconscious FREUD motivators that you can use to generate qualified traffic, big-time engagement, and new leads through B2B content. In this article, we're going to talk about how you can harness Fame…

Read More Posted in Content Marketing

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Jul 13

The B2B Buyer Journey Explained

Posted by Jed Singer

The Buyer Journey is a new marketing construct that replaces the classic Marketing Funnel.  (more…)

Read More Posted in Content Marketing

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Jun 20

9 Resources To Create Better B2B Buyer Personas

Posted by Jed Singer

According to Aberdeen Research, marketers who use buyer personas and map content to the Buyer Journey enjoy 73% higher conversions from response to marketing qualified lead. At this point, you know you need Buyer Personas. The search term has been gaining steam the last few years, peaking at a Google Trends Score of…

Read More Posted in Content Marketing

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May 18

Spring Cleaning For Your Sales Asset Library

Posted by Jed Singer

Spring is in the air. Your blossoms are blooming, the chickadees are chirping, and the one dreaded weekend that your spouse circled on your calendar many weeks ago has finally come - it’s time for spring cleaning. (more…)

Read More Posted in Content Marketing