Socialight Insights Blog

Feb 11

The Rise of the B2B Mobile Decision Maker

Posted by slm_admin

In this 5-part series, we're diving into the top five trends on every B2B marketer’s whiteboard for 2015. This post explores the B2B mobile decision maker, and how you should be looking at your buyers more like Coke looks at their thirsty customers than ever before. Don’t forget to check out our other posts in the countdown - #1 Social Strategy…

Read More Posted in

Jan 26

Process & Tech Take Center Stage In 2015

Posted by slm_admin

In this 5-part series, we’ll be counting down the top five trends that should be on every B2B marketer’s mind for 2015. This post explores social marketing processes, and how B2B marketers are evolving in the way that their team and departments interact with one another and with their buyers. Don’t forget to check out our other posts…

Read More Posted in

Jan 9

Hyper Targeted B2B Social Content In 2015

Posted by slm_admin

In this 5-part series, we'll be exploring the top five trends that should be on every B2B marketer's mind for 2015. This post delves into content marketing, and how B2B marketers can no longer approach content in the same ways they have in the past. Don't forget to check out last week's post on…

Read More Posted in

Jan 2

Evolution of B2B Social Marketing In 2015

Posted by slm_admin

In this 5-part series, we'll be exploring the top five trends that should be on every B2B marketer's mind for 2015. Today, we will discuss the evolution of social strategy for B2B marketers, and how 2015 will be the point of no return for the early majority. (more…)

Read More Posted in