Socialight Insights Blog

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Apr 11

Still Waiting on Content Marketing? Here’s Your Lost Revenue

Posted by Jed Singer

Don't have a Content Marketing plan yet? Then you're likely losing out on a big chunk of revenue each quarter. How much? Read on to find out more about our new Content Marketing Revenue Calculator. What causes teams to wait on Content Marketing? Sales & Marketing teams today have so many internal initiatives kicking around, that…

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Apr 5

#B2Bsocial Marketing Roundup – April 5th 2016

Posted by Rob Stein

Welcome to your weekly serving of the best content & community marketing articles from across the web. Here, you'll find the most shared posts from industry influencers around trending topics like content marketing, social media marketing, marketing automation, social selling, social recruiting, and more. Get excited, grab another coffee, and read on to explore the week's very best. (more…)

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Apr 4

A New Scorecard to Demystify the Buyer Journey

Posted by Jed Singer

I’m very excited to announce a new Resource available today for Socialight Media community members: the Buyer Journey Scorecard. The most interesting discussions we have while out at conferences or visiting with clients are always about the same thing – the new Buyer Journey. All the major research firms are eager to publish new research and best-selling books…

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Mar 29

#B2Bsocial Marketing Roundup – March 29th 2016

Posted by Rob Stein

Welcome to your weekly serving of the best content & community marketing articles from across the web. Here, you'll find the most shared posts from industry influencers around trending topics like content marketing, social media marketing, marketing automation, social selling, social recruiting, and more. Get excited, grab another coffee, and read on to explore the week's very best. (more…)

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Mar 24

“Social Media” Needs a Rebranding

Posted by Jed Singer

Over the past decade, with the rise of social media as a marketing channel, B2C marketers have made social platforms their playground, to staggering results. From RedBull's virtuoso social activations, highlighted by Felix Baumgartner's 2012 Space Jump, to Oreo's agile Dunk In The Dark and nimble Daily Twist campaign, to six years (and counting) of brilliance and…

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