book reviews

Buy-In: Sometimes a Good Idea Isn’t Enough

Posted by Jed on February 14, 2011 at 9:45 pm

As you know, every once in a while we throw in a review of a stand-out book that may or may not have anything to do with social media, search optimization, marketing, or even business, in general. Buy-In, by John Kotter and Lorne Whitehead, however, is one of the most valuable business books I’ve read [...]

Crushin’ It With Gary Vee

Posted by Jed on June 23, 2010 at 7:38 am

Just recently finished Gary Vaynerchuk’s Crush It! and feeling motivated. The message isn’t new: do what you love and you’ll never work another day in your life. Easier said than done. Gary does a great job of highlighting shifts in technology – the advent of the Web, instant publishing, and social networking, to name a [...]

Sun Tzu and the Art of War (and Marketing)

Posted by Jed on May 18, 2010 at 10:21 pm

Sun Tzu For Success is about applying the general’s military wisdom to help you accomplish the goals that you’ve set in life.