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	<title>Socialight Media &#187; book reviews</title>
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		<title>Buy-In: Sometimes a Good Idea Isn&#8217;t Enough</title>
		<link>http://socialightmedia.com/book-reviews/buy-in/</link>
		<comments>http://socialightmedia.com/book-reviews/buy-in/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 01:45:10 +0000</pubDate>
		<dc:creator>Jed</dc:creator>
				<category><![CDATA[book reviews]]></category>
		<category><![CDATA[business books]]></category>
		<category><![CDATA[buy-in]]></category>
		<category><![CDATA[good ideas]]></category>
		<category><![CDATA[john kotter]]></category>
		<category><![CDATA[lorne whitehead]]></category>
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		<description><![CDATA[As you know, every once in a while we throw in a review of a stand-out book that may or may not have anything to do with social media, search optimization, marketing, or even business, in general. Buy-In, by John Kotter and Lorne Whitehead, however, is one of the most valuable business books I&#8217;ve read [...]]]></description>
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		<title>Crushin&#8217; It With Gary Vee</title>
		<link>http://socialightmedia.com/book-reviews/crushin-it-with-gary-vee/</link>
		<comments>http://socialightmedia.com/book-reviews/crushin-it-with-gary-vee/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 11:38:39 +0000</pubDate>
		<dc:creator>Jed</dc:creator>
				<category><![CDATA[book reviews]]></category>
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		<description><![CDATA[Just recently finished Gary Vaynerchuk&#8217;s Crush It! and feeling motivated. The message isn&#8217;t new: do what you love and you&#8217;ll never work another day in your life. Easier said than done. Gary does a great job of highlighting shifts in technology &#8211; the advent of the Web, instant publishing, and social networking, to name a [...]]]></description>
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		<title>Sun Tzu and the Art of War (and Marketing)</title>
		<link>http://socialightmedia.com/book-reviews/sun-tzu-and-the-art-of-war-and-marketing/</link>
		<comments>http://socialightmedia.com/book-reviews/sun-tzu-and-the-art-of-war-and-marketing/#comments</comments>
		<pubDate>Wed, 19 May 2010 02:21:28 +0000</pubDate>
		<dc:creator>Jed</dc:creator>
				<category><![CDATA[book reviews]]></category>
		<category><![CDATA[art of war]]></category>
		<category><![CDATA[books]]></category>
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		<category><![CDATA[sun tzu]]></category>

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		<description><![CDATA[Sun Tzu For Success is about applying the general's military wisdom to help you accomplish the goals that you've set in life.]]></description>
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