This post originally appears on the Dachis Group Collaboratory.
Now that we’ve had some time to absorb the changes in the space during Q3, let’s take a look back at the big announcements, compare the new landscape to the changes from the second quarter, and project what will have the most impact for Q4 of [...]
This post originally appears on the Stuzo Insights blog.
There are some massive brand presences on Facebook, especially in the CPG snack category. People love connecting with their favorite brands on Facebook, and snack foods can be some of the nearest and dearest to our hearts. Therefore, we need to make sure that our fans love interacting [...]
This post originally appears on the Stuzo Insights blog.
Yesterday, we took a look at the top five snack brands on Facebook and identified some things that the biggest pages were doing right. This week, let’s look at what the next five brands are doing, and what they might improve on. People love connecting with their favorite [...]
This post originally appears on the Stuzo Insights blog.
There are some massive brand presences on Facebook, especially in the CPG snack vertical. Let’s take a look at the top 20 of those brands’ pages to see if we can connect the dots to find causes and conditions for their success in the social space. In this [...]
This post originally appears on the Stuzo Insights blog.
With the April 25th roll-out of updated Group features, the largest was that of the Send button, which now allows you to share content from across the web with specific groups of people. The Send social object is an evolution in sharing and the social web in that [...]
This post originally appears on the Stuzo Insights blog.
We’ve taken a look at how brands are using both Twitter and YouTube for Customer Service, and continuing our Customer Service Month, this week we’ll analyze how the best are helping their consumers on the Facebook Wall. More so than the other social channels, Facebook is most susceptible to [...]
This post originally appears on the Stuzo Insights Blog.
As they say, a picture is worth a thousand tweets; therefore, videos are exponentially more effective in conveying your message. Videos are more engaging; videos offer more context; videos are highly shareable/viral (e.g. “you have to see this clip of the cat falling off the sofa!” etc.). [...]
This post originally appears on the Stuzo Insights Blog
At Stuzo, we build custom large-scale consumer experiences that are designed to engage, drive participation, and really Wow! our clients’ users. And while we offer many services around day-to-day community participation on both the strategic and tactical levels, we don’t get a chance to work closely with our clients’ [...]
This post originally appears on the Stuzo Insights Blog.
Most top brands operate in many regions and countries, and their users speak many different languages. Often, when this is the case, brands will have different Facebook Pages for different countries or languages; this way, wall posts will be very relevant to the audience. Other brands may elect [...]
This post originally appears on the Stuzo Insights Blog.
By this point, you’ve built out your brand’s social media garden, linked the plots together, and created a rich soil of base content. Now before we can cultivate the crowdsourced insights, user-generated content, and organic brand engagement and evangelism from our social media garden, we must nourish the seeds with [...]
