As we reach the point where every Fortune 1,000 brand has a Facebook Page under management, we’re also reaching the point where ROI and differentiation become a must. Moving forward, to achieve success and drive ROI, brands have to focus on developing more compelling consumer experiences that align consumer goals to the brand’s business objectives and direct consumers through an experience funnel that ends in the desired brand action.
Hubspot wrote last week that Ben & Jerry’s would be putting the kibosh on their email campaigns in favor of social media efforts. Always a counter-culture brand, they signed off in their final email by inviting their customers to connect with them on Facebook and Twitter. Why will Ben & Jerry’s succeed with this bold plan?
Because their [...]
I feel like this should go without saying, but it doesn’t. Social media isn’t like any other marketing channel you’ve ever worked in. It isn’t like PR; it isn’t like direct mail; it isn’t like email; it isn’t like affiliate networks; it isn’t like comparison shopping engines; and it certainly isn’t like paid search.
So you [...]
Love a roundtable meeting. They definitely feel like the best way to learn; much better than a presentation. The whole ‘knowing that you could speak at any moment’ thing keeps people on the edge of their seats and paying attention. When you’re being presented to, there are so many opportunities to loll off, I mean, [...]
I’m an avid NBA fan, and it’s pretty easy for me to draw a basketball analogy for almost anything – so why not brands in social media? Like your social media strategy, a basketball team can’t be a one-trick pony, it must have a good general, it can’t be soft on defense, it’s got to [...]
