Dec 8

B2B Social Roundup – Dec 9th 2015

Posted by Rob Stein

Welcome to your weekly serving of the best content & community marketing articles from across the web. Here, you’ll find the most shared posts from industry influencers around trending topics like content marketing, social media marketing, marketing automation, social selling, social recruiting, and more. Get excited, grab a coffee, and read on to explore the week’s very best.

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Dec 1

B2B Social Roundup – Dec 1st 2015

Posted by Rob Stein

Welcome to your weekly serving of the best content & community marketing articles from across the web. Here, you’ll find the most shared posts from industry influencers around trending topics like content marketing, social media marketing, marketing automation, social selling, social recruiting, and more. Get excited, grab a coffee, and read on to explore the week’s very best.

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Nov 24

B2B Social Roundup – Nov 24th 2015

Posted by Rob Stein

Welcome to your weekly serving of the best content & community marketing articles from across the web. Here, you’ll find the most shared posts from industry influencers around trending topics like content marketing, social media marketing, marketing automation, social selling, social recruiting, and more. Get excited, grab a coffee, and read on to explore the week’s very best.

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Nov 17

B2B Social Roundup – Nov 17th 2015

Posted by Rob Stein

Great news, content & community marketers! We’re reviving an old article category – the B2B Social Marketing Roundup. Each week, we’ll serve up your inbox with the best-of-the-best when it comes to content & community marketing from across the web. Here, you’ll find the most shared articles from industry influencers around trending topics like content marketing, social…

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Nov 16

8 B2B Digital Marketing Predictions For 2016

Posted by Jed Singer

Every year, we take a look at how the landscape has evolved over the past twelve months in our end-of-year social marketing trends wrap-up. We also like to look forward and make some data-driven predictions on changes to the digital marketing space during the next twelve months. More importantly, how that will those changes impact B2B marketers…

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Oct 26

Find Out What CMOs Are Budgeting For Social

Posted by Jed Singer

This week, we’ve opened up the annual B2B Social Marketing Budget Survey. In this 2-minute questionnaire, we’re asking about your projections and estimates for content marketing and community management spending in 2016. We will be compiling and synthesizing the data into a full trends report that will be sent to all participating firms, as well as a summary…

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Oct 22

Social Marketing Buy-In In B2B Industries

Posted by Jed Singer

It has been a burning question for nearly a decade – who owns social media within the organization? Marketing? Communications & Public Relations? Human Resources? Customer Service? Among industries where firms have been historically siloed, this question is truly a difficult one.

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Oct 15

B2B Marketers Lack Social Measurement

Posted by Jed Singer

Marketers must measure their efforts in order to manage and optimize them. This is an eternal truism across all functions within a firm, and it is just as important when it comes to content & community marketing. That said, our findings indicate that most B2B marketers are not measuring what matters when it comes…

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Sep 2

Critical Social Platforms for B2B Marketers

Posted by Jed Singer

All social platforms are not equal, nor do they carry the same weight among B2B marketers. Because of their real-time nature, micro- blogging platforms, such as Twitter, are highly valuable to marketers for augmenting or enhancing customer service and customer experience.

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Aug 24

Content Marketing Goals Among B2B Leaders

Posted by Jed Singer

When it comes to deriving value from branded content and social communities, B2B firms must start with clear business goals – not fuzzy industry terms like “engagement.” By far, one of the most common goals for social marketing, among participating firms, was to build awareness for the company and brand, with a response rate…

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