socialight-bridge-philadelphia
Mar 21

Bridge Employee Advocacy And Sales

Posted by Jed Singer

Timing is everything – I had just gotten off the phone with a client discussing social employee advocacy, and the value it creates not just for Marketing, but across the org, when I stumbled upon this recent article from PeopleLinx, Linking Employee Advocacy & CRM for Social Selling Success. I turned around and sent the…

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Jul 7

2015 Is The Year of B2B Social Selling

Posted by slm_admin

For B2B customers, the web is noisier than it’s ever been, and sales people are having a harder time than ever making their number.

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Apr 10

Social B2B Buyers Require Social Salespeople

Posted by Carter Posey

  Buyers are time-poor and information-rich. The new reality for sales teams is that 90% of the buyer journey occurs before the prospect reaches out to a sales person. There is more content – case studies, reviews, product studies, brand-related chatter on social platforms – than ever before, and it’s critical for B2B…

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