Comments for Socialight Media

Comment on Ben & Jerry’s Unsubscribes From Email Campaigns by dan

dan — Thu, 26 Aug 2010 04:28:00 +0000

Interesting. I think this speaks volumes that B&J quite simply communicates well and knows their audience. Marketers simply must do their homework: both the odd and the even numbers in the exercise. nnThis is more about listening to your audience, understanding both qualitative and quantitative data; and using the vehicles that are most useful to your customer. Costs aside, it’s problem solving. The real focus is on the customer. Having a real dialog is core to their calculus. Sure, the quant is where the heavy lifting is. But nuance is where the fine tuning takes center stage: art is just as important as science. B&J know their audience in their bones and know how and where to reach them in a meaningful way to share meaningful stories about their brand and products.nnRemember… Marketers know a lot. And they are smart (well the ones who make it to the client side are – the rest are C students who know how to score the good weed and baseball tix). But if you fail to listen to your customers, the data becomes noise. nnIt’s Ready, then Aim, then Fire. If you fail to listen, you will never be Ready. nnCheers.

Comment on Facebook Places and the Future of Location-Based Services by Prince of Prussia

Prince of Prussia — Fri, 20 Aug 2010 14:19:15 +0000

So Facebook has introduced their own LBS. Personally I find it uncompelling and underwhelming. Since I have an iPhone, I can actually USE facebook places right now (maybe now Android users will get over their superiority complex for a minute). I have a few opinions on the service. I like my Facebook Wall to be about actual communication… Actual status updates and actual conversations with my friends. Over the past 24 hours, I’ve checked in (and been tagged by others’ check ins) about 4 or 5 times. It has already taken up a big chunk of my wall. Either I’m going to have to go through and constantly delete these posts off my wall, or I’m going to have to really be picky about my check-ins, and only do it when I really know it’s worth it to share. The ultimate goal of Facebook is to allow you to connect with friends. Places allows you to do that, if you use it the right way. I dread the day when all of my friends’ walls are tons of check-ins at their job, their house and their golden retriever’s veterinarian office. My hope is that it doesn’t take away from the more worthwhile communication we have with each other. That’s why I like foursquare. Instead of any sort of useful communication, it’s JUST about where you’re at and what you’re doing. It keeps things separate. If you want to know where your friends are, it’ll be on foursquare. If you want to talk to them or see what’s on their mind, etc. it’ll be on facebook. I don’t really want to have to find it all mixed and mashed up in one jumbled up, disorganized place. I don’t even think integrating the 2 is going to solve anything. It’s just going to cause your wall to be MORE flooded with check-ins. Consequently, I believe that at the end of the day, you have to choose one or the other… Facebook or Foursquare. On a slightly different note, I think it’ll be interesting to see if/when brands pick up on Facebook places. The promotions, discounts and special offers that you get on foursquare for check-ins and mayorships definitely encourage people to use the service. I’m wondering when we’ll see the same sort of thing happen on FB Places? And when we do, I think we’ll see activity on Places really start to pick up. There’s still things to be worked out… a lot of places I go to aren’t even listed yet. Once all of these things come together, people will start using (and possibly abusing, as I alluded to earlier) the Places application. Oh yeah… and it might help to get Android users on it sometime soon

Comment on Google “Me” and What It Means Right Now by Jed

Jed — Tue, 29 Jun 2010 17:29:55 +0000

Haha totally agree, Bill. Good Will Hunting, despite being an amazing movie, was the beginning of the end for a number of actors, including one of my favorites, R-Will. Flubber, Death to Smoochy, One Hour Photo, Man of the Year, RV, The Night Listener…I could go on, but I think the point it made.

Comment on Google “Me” and What It Means Right Now by Bill Sebald

Bill Sebald — Tue, 29 Jun 2010 17:24:38 +0000

Can’t imagine Google will continue to prevail if they keep releasing these products that fall short. Usually the negative has a longer lasting footprint than the positive. Kind of like Ben Affleck movies. Make too many Daredevil’s and Jersey Girl’s, and you forget about Good Will Hunting.

Comment on Facebook’s New Location Feature Is Called “Places”…Just Like Google! by Jed

Jed — Tue, 15 Jun 2010 12:07:33 +0000

Update: Twitter has just rolled out “Twitter Places”, a more robust geotagging system, and is integrating with Foursquare and Gowalla. But can we please get more creative with the names?? Google Places, Twitter Places, Facebook Places. Sheesh.

Comment on Why Facebook’s Open Graph Is An OCD Nightmare by Jed

Jed — Thu, 27 May 2010 21:10:58 +0000

Yeah James, it’s interesting that Facebook seems to go for these huge, over-arching changes either without giving it a whole lot of thought, or (most likely) not caring. Facebook’s user numbers keep increasing, despite confusion and privacy issues, however, so maybe they don’t have to care!

Comment on Semantically Challenged: Facebook “Fans” and “Likes” by Jed

Jed — Thu, 27 May 2010 21:09:22 +0000

Good point; itt’s been discussed that the “likes” will have an influence on search results, but they won’t be counting as backlinks. As far as sending them updates, you try placing buttons on your site that allow visitors to subscribe to your blog or “like” your Facebook page, but unless they opt-in, you won’t be able to send them updates.

Comment on Sun Tzu and the Art of War (and Marketing) by Everett Reiss

Everett Reiss — Tue, 25 May 2010 03:12:35 +0000

Hey Jed,

Thanks for the succinct recap of Sun Tzu for Success, and the actionable takeaways. I think forming a counsel is a great idea. I kind of have a personal one, but I don’t draw upon it enough. Typically, I’m my first resort, and second resort, and maybe third resort – and then I seek counsel Some of the wisdom literature of scripture also stresses this, like Prov 15:22, “Plans fail for lack of counsel, but with many advisers they succeed,” and an even more famous one, Eccl 4:9-12, which ends with “Though one may be overpowered, two can defend themselves. A cord of three strands is not quickly broken.”

Anyway, great meeting you in person at the Tweetup and thanks for applying Sun Tzu to marketing and success. Read the Art of War in college and haven’t thought about it since… until now.

Everett

Comment on Why Facebook’s Open Graph Is An OCD Nightmare by Jed

Jed — Fri, 21 May 2010 21:12:51 +0000

Definitely Justin, Community pages have a learning curve (like everything else) and Facebook seems to be implementing changes too quickly for the average user. Here’s something from The Onion about just that, if you didn’t see it:
http://bit.ly/cKe51e

Comment on Semantically Challenged: Facebook “Fans” and “Likes” by R.Anand

R.Anand — Fri, 21 May 2010 14:40:06 +0000

Can it also help as a kind of back links for SEO for google and other SEs. Also if some body likes my website ie. http://www.arounddelhi.com , then how can I send him updates if he is not a fan of may FB fan page http://facebook.com/arounddelhi

R.Anand