Build trust and drive leads with Content Marketing
Every firm needs to incorporate content marketing into their overarching Sales & Marketing efforts, but not all firms are ready to see the benefits of this new marketing vehicle. Here is a step-by-step checklist for firms looking to strategically build trust and drive leads through a robust content marketing program.
Download this complimentary marketing resource to begin your journey of building trust and driving revenue through branded content and social communities.
Checklist Highlights Include:
- Business Case Development
- Persona Development
- Buyer Journey Mapping
- Content Strategy Development
- Content Management Tool Audit
- Staffing, Training, & Alignment