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	<title>Socialight Media</title>
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	<link>http://socialightmedia.com</link>
	<description>Philadelphia Social Media Marketing and Search Optimization Consulting</description>
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		<title>Social Landscape Review: Q3 2011</title>
		<link>http://socialightmedia.com/social-media-marketing/social-landscape-review-q3-2011/</link>
		<comments>http://socialightmedia.com/social-media-marketing/social-landscape-review-q3-2011/#comments</comments>
		<pubDate>Sat, 22 Oct 2011 12:00:15 +0000</pubDate>
		<dc:creator>Jed</dc:creator>
				<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[f8]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[timeline]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://socialightmedia.com/?p=623</guid>
		<description><![CDATA[This post originally appears on the Dachis Group Collaboratory.
 
 
Now that we&#8217;ve had some time to absorb the changes in the space during Q3, let&#8217;s take a look back at the big announcements, compare the new landscape to the changes from the second quarter, and project what will have the most impact for Q4 of [...]]]></description>
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		<title>Social Landscape Review: Q2 2011</title>
		<link>http://socialightmedia.com/social-networks/social-landscape-review-q2-2011/</link>
		<comments>http://socialightmedia.com/social-networks/social-landscape-review-q2-2011/#comments</comments>
		<pubDate>Sun, 31 Jul 2011 16:00:03 +0000</pubDate>
		<dc:creator>Jed</dc:creator>
				<category><![CDATA[social networks]]></category>
		<category><![CDATA[american express]]></category>
		<category><![CDATA[creative commons]]></category>
		<category><![CDATA[deals]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[h&m]]></category>
		<category><![CDATA[huffington post]]></category>
		<category><![CDATA[IMDb]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[mtv]]></category>
		<category><![CDATA[sports authority]]></category>
		<category><![CDATA[sports illustrated]]></category>
		<category><![CDATA[starwood hotels]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[wall street journal]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://socialightmedia.com/?p=611</guid>
		<description><![CDATA[This post originally appears on the Dachis Group Collaboratory; check out the Collaboratory for the full Quarterly Review.

While the majority of notable first quarter 2011 changes in the social space originated from Facebook &#8211; from the launch of Facebook Deals and Questions to the shift from FBML to iFrame &#8211; this past quarter&#8217;s shifts were [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Snack Brands on Facebook: The Big 20 Pt. 3</title>
		<link>http://socialightmedia.com/social-media-marketing/strategy/snack-brands-facebook-big-20-pt-3/</link>
		<comments>http://socialightmedia.com/social-media-marketing/strategy/snack-brands-facebook-big-20-pt-3/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 12:00:52 +0000</pubDate>
		<dc:creator>Jed</dc:creator>
				<category><![CDATA[strategy]]></category>
		<category><![CDATA[5 gum]]></category>
		<category><![CDATA[brand consistency]]></category>
		<category><![CDATA[brand voice]]></category>
		<category><![CDATA[cadbury]]></category>
		<category><![CDATA[cheez-it]]></category>
		<category><![CDATA[community management]]></category>
		<category><![CDATA[cpg]]></category>
		<category><![CDATA[cross channel]]></category>
		<category><![CDATA[custom experiences]]></category>
		<category><![CDATA[doritos]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook applications]]></category>
		<category><![CDATA[facebook management]]></category>
		<category><![CDATA[hershey’s]]></category>
		<category><![CDATA[kit kat]]></category>
		<category><![CDATA[life savers gummies]]></category>
		<category><![CDATA[m&m’s]]></category>
		<category><![CDATA[nutella]]></category>
		<category><![CDATA[oreo]]></category>
		<category><![CDATA[pringles]]></category>
		<category><![CDATA[reese’s]]></category>
		<category><![CDATA[skittles]]></category>
		<category><![CDATA[snack foods]]></category>
		<category><![CDATA[snickers]]></category>
		<category><![CDATA[sour patch kids]]></category>
		<category><![CDATA[starburst]]></category>
		<category><![CDATA[tic tac]]></category>
		<category><![CDATA[trident]]></category>
		<category><![CDATA[twix]]></category>

		<guid isPermaLink="false">http://socialightmedia.com/?p=587</guid>
		<description><![CDATA[This post originally appears on the Stuzo Insights blog.
There are some massive brand presences on Facebook, especially in the CPG snack category. People love connecting with their favorite brands on Facebook, and snack foods can be some of the nearest and dearest to our hearts. Therefore, we need to make sure that our fans love interacting [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Snack Brands on Facebook: The Big 20 Pt. 2</title>
		<link>http://socialightmedia.com/social-media-marketing/strategy/snack-brands-facebook-big-20-pt-2/</link>
		<comments>http://socialightmedia.com/social-media-marketing/strategy/snack-brands-facebook-big-20-pt-2/#comments</comments>
		<pubDate>Fri, 20 May 2011 11:00:24 +0000</pubDate>
		<dc:creator>Jed</dc:creator>
				<category><![CDATA[strategy]]></category>
		<category><![CDATA[5 gum]]></category>
		<category><![CDATA[cpg]]></category>
		<category><![CDATA[custom experiences]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[kit kat]]></category>
		<category><![CDATA[m&m’s]]></category>
		<category><![CDATA[reese’s]]></category>

		<guid isPermaLink="false">http://socialightmedia.com/?p=579</guid>
		<description><![CDATA[ 

This post originally appears on the Stuzo Insights blog.

Yesterday, we took a look at the top five snack brands on Facebook and identified some things that the biggest pages were doing right. This week, let&#8217;s look at what the next five brands are doing, and what they might improve on. People love connecting with their favorite [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Snack Brands on Facebook: The Big 20 Pt. 1</title>
		<link>http://socialightmedia.com/social-media-marketing/strategy/snack-brands-facebook-big-20-pt-1/</link>
		<comments>http://socialightmedia.com/social-media-marketing/strategy/snack-brands-facebook-big-20-pt-1/#comments</comments>
		<pubDate>Thu, 19 May 2011 11:00:28 +0000</pubDate>
		<dc:creator>Jed</dc:creator>
				<category><![CDATA[strategy]]></category>
		<category><![CDATA[cpg]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[nutella]]></category>
		<category><![CDATA[oreo]]></category>
		<category><![CDATA[pringles]]></category>
		<category><![CDATA[skittles]]></category>
		<category><![CDATA[snack foods]]></category>
		<category><![CDATA[starburst]]></category>

		<guid isPermaLink="false">http://socialightmedia.com/?p=575</guid>
		<description><![CDATA[
This post originally appears on the Stuzo Insights blog.
There are some massive brand presences on Facebook, especially in the CPG snack vertical. Let&#8217;s take a look at the top 20 of those brands&#8217; pages to see if we can connect the dots to find causes and conditions for their success in the social space. In this [...]]]></description>
		<wfw:commentRss>http://socialightmedia.com/social-media-marketing/strategy/snack-brands-facebook-big-20-pt-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Facebook Share Button</title>
		<link>http://socialightmedia.com/social-media-marketing/tactics-social-media-marketing/facebook-share-button/</link>
		<comments>http://socialightmedia.com/social-media-marketing/tactics-social-media-marketing/facebook-share-button/#comments</comments>
		<pubDate>Fri, 06 May 2011 11:00:06 +0000</pubDate>
		<dc:creator>Jed</dc:creator>
				<category><![CDATA[tactics]]></category>
		<category><![CDATA[1-800 flowers]]></category>
		<category><![CDATA[american eagle]]></category>
		<category><![CDATA[developer blog]]></category>
		<category><![CDATA[levi’s]]></category>
		<category><![CDATA[new features]]></category>
		<category><![CDATA[orbitz]]></category>
		<category><![CDATA[share button]]></category>

		<guid isPermaLink="false">http://socialightmedia.com/?p=570</guid>
		<description><![CDATA[This post originally appears on the Stuzo Insights blog.
With the April 25th roll-out of updated Group features, the largest was that of the Send button, which now allows you to share content from across the web with specific groups of people. The Send social object is an evolution in sharing and the social web in that [...]]]></description>
		<wfw:commentRss>http://socialightmedia.com/social-media-marketing/tactics-social-media-marketing/facebook-share-button/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Customer Service on the Wall</title>
		<link>http://socialightmedia.com/social-media-marketing/tactics-social-media-marketing/facebook-customer-service-wall/</link>
		<comments>http://socialightmedia.com/social-media-marketing/tactics-social-media-marketing/facebook-customer-service-wall/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 14:01:47 +0000</pubDate>
		<dc:creator>Jed</dc:creator>
				<category><![CDATA[tactics]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook complaints]]></category>
		<category><![CDATA[facebook customer service]]></category>
		<category><![CDATA[norwegian cruise line]]></category>
		<category><![CDATA[pizza hut]]></category>
		<category><![CDATA[Urban Outfitters]]></category>
		<category><![CDATA[vera wang]]></category>

		<guid isPermaLink="false">http://socialightmedia.com/?p=560</guid>
		<description><![CDATA[This post originally appears on the Stuzo Insights blog.
We&#8217;ve taken a look at how brands are using both Twitter and YouTube for Customer Service, and continuing our Customer Service Month, this week we&#8217;ll analyze how the best are helping their consumers on the Facebook Wall. More so than the other social channels, Facebook is most susceptible to [...]]]></description>
		<wfw:commentRss>http://socialightmedia.com/social-media-marketing/tactics-social-media-marketing/facebook-customer-service-wall/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>YouTube for Customer Service</title>
		<link>http://socialightmedia.com/social-media-marketing/tactics-social-media-marketing/youtube-customer-service/</link>
		<comments>http://socialightmedia.com/social-media-marketing/tactics-social-media-marketing/youtube-customer-service/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 11:00:29 +0000</pubDate>
		<dc:creator>Jed</dc:creator>
				<category><![CDATA[tactics]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customer service video]]></category>
		<category><![CDATA[lowe’s]]></category>
		<category><![CDATA[verizon]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>
		<category><![CDATA[youtube customer service]]></category>

		<guid isPermaLink="false">http://socialightmedia.com/?p=555</guid>
		<description><![CDATA[This post originally appears on the Stuzo Insights Blog.
As they say, a picture is worth a thousand tweets; therefore, videos are exponentially more effective in conveying your message. Videos are more engaging; videos offer more context; videos are highly shareable/viral (e.g. &#8220;you have to see this clip of the cat falling off the sofa!&#8221; etc.). [...]]]></description>
		<wfw:commentRss>http://socialightmedia.com/social-media-marketing/tactics-social-media-marketing/youtube-customer-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Landscape Review: Q1 2011</title>
		<link>http://socialightmedia.com/social-networks/social-landscape-review-q1-2011/</link>
		<comments>http://socialightmedia.com/social-networks/social-landscape-review-q1-2011/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 11:00:41 +0000</pubDate>
		<dc:creator>Jed</dc:creator>
				<category><![CDATA[social networks]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[social media landscape]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media review]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://socialightmedia.com/?p=544</guid>
		<description><![CDATA[
This post originally appears on the Stuzo Insights Blog
After many shifts in the social landscape during the fourth quarter, Q1 proved active but provided few monumental changes. Let&#8217;s take some time to look back at what the last three months have brought to the social media space.
January

Facebook Deals Internationally &#8211; On the last day of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Ads &#8211; Best Practices</title>
		<link>http://socialightmedia.com/social-media-marketing/tactics-social-media-marketing/facebook-ads-practices/</link>
		<comments>http://socialightmedia.com/social-media-marketing/tactics-social-media-marketing/facebook-ads-practices/#comments</comments>
		<pubDate>Sun, 27 Mar 2011 16:03:11 +0000</pubDate>
		<dc:creator>Jed</dc:creator>
				<category><![CDATA[tactics]]></category>
		<category><![CDATA[edgerank]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook ad best practices]]></category>
		<category><![CDATA[facebook ads]]></category>
		<category><![CDATA[facebook best practices]]></category>
		<category><![CDATA[facebook connection targeting]]></category>
		<category><![CDATA[facebook ctr]]></category>
		<category><![CDATA[facebook sponsored stories]]></category>
		<category><![CDATA[landing page]]></category>

		<guid isPermaLink="false">http://socialightmedia.com/?p=527</guid>
		<description><![CDATA[
This post originally appears on the Stuzo Insights Blog
At Stuzo, we build custom large-scale consumer experiences that are designed to engage, drive participation, and really Wow! our clients&#8217; users. And while we offer many services around day-to-day community participation on both the strategic and tactical levels, we don&#8217;t get a chance to work closely with our clients&#8217; [...]]]></description>
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