This week, we’ve opened up the annual B2B Social Marketing Budget Survey. In this 2-minute questionnaire, we’re asking about your projections and estimates for content marketing and community management spending in 2016.

We will be compiling and synthesizing the data into a full trends report that will be sent to all participating firms, as well as a summary report that will be posted here in the coming weeks.

We aim for this report to be an invaluable tool to help CMOs plan their 2016 digital marketing spend in the most efficient and impactful channels for their B2B products and services.

We welcome your participation in this 2-minute survey.

Survey Here:



This trends report will feature B2B products and services in roughly a dozen industries, including:

  • Aviation & Aerospace
  • Electronics & Semiconductors
  • Environmental & Renewable Energy
  • Financial Services
  • Healthcare & Insurance
  • Logistics & Supply Chain
  • Manufacturing & Industrial Automation
  • Oil & Natural Gas
  • Pharmaceuticals & Life Sciences
  • Software & Information Technology