http://socialightmedia.com/social-media-marketing/strategy/ben-jerrys-unsubscribes-from-email-campaigns/ Philadelphia Social Media Marketing and Search Optimization Consulting Mon, 28 Feb 2011 21:26:49 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://socialightmedia.com/social-media-marketing/strategy/ben-jerrys-unsubscribes-from-email-campaigns/comment-page-1/#comment-261 dan Thu, 26 Aug 2010 04:28:00 +0000 http://socialightmedia.com/?p=250#comment-261 Interesting. I think this speaks volumes that B&J quite simply communicates well and knows their audience. Marketers simply must do their homework: both the odd and the even numbers in the exercise. nnThis is more about listening to your audience, understanding both qualitative and quantitative data; and using the vehicles that are most useful to your customer. Costs aside, it's problem solving. The real focus is on the customer. Having a real dialog is core to their calculus. Sure, the quant is where the heavy lifting is. But nuance is where the fine tuning takes center stage: art is just as important as science. B&J know their audience in their bones and know how and where to reach them in a meaningful way to share meaningful stories about their brand and products.nnRemember... Marketers know a lot. And they are smart (well the ones who make it to the client side are - the rest are C students who know how to score the good weed and baseball tix). But if you fail to listen to your customers, the data becomes noise. nnIt's Ready, then Aim, then Fire. If you fail to listen, you will never be Ready. nnCheers. Interesting. I think this speaks volumes that B&J quite simply communicates well and knows their audience. Marketers simply must do their homework: both the odd and the even numbers in the exercise. nnThis is more about listening to your audience, understanding both qualitative and quantitative data; and using the vehicles that are most useful to your customer. Costs aside, it’s problem solving. The real focus is on the customer. Having a real dialog is core to their calculus. Sure, the quant is where the heavy lifting is. But nuance is where the fine tuning takes center stage: art is just as important as science. B&J know their audience in their bones and know how and where to reach them in a meaningful way to share meaningful stories about their brand and products.nnRemember… Marketers know a lot. And they are smart (well the ones who make it to the client side are – the rest are C students who know how to score the good weed and baseball tix). But if you fail to listen to your customers, the data becomes noise. nnIt’s Ready, then Aim, then Fire. If you fail to listen, you will never be Ready. nnCheers.

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