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New MillerCoors Microbrew Utilizes SnapTags
If MillerCoors’ new craft beer, Colorado Native, isn’t extraordinary in taste, it certainly is extraordinary in packaging. Following the strategic footsteps of Blue Moon (another MillerCoors label) which seeded the brand through word-of-mouth and allowed consumers to feel as though they “discovered” the beer themselves – the same feeling that encourages them to talk up [...]
Jed Singer – Socialight Media
Jed Singer is an Engagement Associate at Stuzo in Center City Philadelphia. The views and comments in the Socialight Media Blog are those of Jed Singer and not necessarily those of Stuzo.