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		<title>New MillerCoors Microbrew Utilizes SnapTags</title>
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		<pubDate>Sat, 10 Apr 2010 12:36:25 +0000</pubDate>
		<dc:creator>Jed</dc:creator>
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If MillerCoors’ new craft beer, Colorado Native, isn’t extraordinary in taste, it certainly is extraordinary in packaging. Following the strategic footsteps of Blue Moon (another MillerCoors label) which seeded the brand through word-of-mouth and allowed consumers to feel as though they “discovered” the beer themselves – the same feeling that encourages them to talk up [...]]]></description>
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