Tag Archive
Facebook Places and What It Means For Your Business
Location-based services (LBS) have been gaining major steam over the last twelve months, both in usership and in publicity. The idea behind LBS is that users “check-in” to places around their city using their mobile device and friends within your network can see when and where you check-in. The value to the user is an increased connectivity with their close circle of friends. For example, if I’m walking around downtown, I can scroll through my list of friends, see if anyone is nearby, and pop in to have a coffee with them. It’s this idea of serendipity that really piques users’ interest. The LBS viral loop is that the service gets more useful and robust the more friends you have in your network; therefore, it’s in your best interest to recommend the service to as many of your friends as possible.
Google “Me” and What It Means Right Now
Ready? Nothing. My Google Reader (I know, “why do you still use a Google Reader??” I like my Reader, chill out) has been inundated with chatter about the new Google social network, “Me,” that is supposed to rival Facebook, and, while it does seem like big news, really is not what I want to be reading about. Why is Google trying to make another foray into the social network biz?
Facebook’s New Location Feature Is Called “Places”…Just Like Google!
About a month ago, Techcrunch announced that Facebook would be rolling out location-based checkin functionality for their mobile app, and that it would most likely be dubbed the “Places” tab. Geo-location is all the rage now, with Foursquare nearing 1 million checkins a day and Gowalla at a quarter million users, and while it’s no [...]
Twitter’s New Promoted Tweets, Replay, and Tweet Donations
So finally Twitter has decided that it may be a good idea to make some moolah. By now, I’m sure you’ve heard about the new ad platform that will bring Twitter out of the red and start bringing in the green, but if not, here’s the synopsis taken from the Twitter Blog:
What are Promoted Tweets?
“We [...]
Jed Singer – Socialight Media
Jed Singer is an Engagement Associate at Stuzo in Center City Philadelphia. The views and comments in the Socialight Media Blog are those of Jed Singer and not necessarily those of Stuzo.