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Social Landscape Review: Q3 2011

Published on October 22, 2011 By Jed

This post originally appears on the Dachis Group Collaboratory.

Now that we’ve had some time to absorb the changes in the space during Q3, let’s take a look back at the big announcements, compare the new landscape to the changes from the second quarter, and project what will have the most impact for Q4 of [...]

Social Landscape Review: Q2 2011

Published on July 31, 2011 By Jed

This post originally appears on the Dachis Group Collaboratory; check out the Collaboratory for the full Quarterly Review.

While the majority of notable first quarter 2011 changes in the social space originated from Facebook – from the launch of Facebook Deals and Questions to the shift from FBML to iFrame – this past quarter’s shifts were [...]

Social Landscape Review: Q4 2010

Published on January 6, 2011 By Jed

This post originally appears on the Stuzo Insights Blog.

The fourth quarter of 2010 was rife with change in the social space. Let’s take some time to look back at what the last three months have brought.
October

Facebook Groups – Historically, with only 5% of users building out Lists, Facebook needed to solve privacy and relevancy problems in [...]

Facebook Places and What It Means For Your Business

Published on August 26, 2010 By Jed

Location-based services (LBS) have been gaining major steam over the last twelve months, both in usership and in publicity. The idea behind LBS is that users “check-in” to places around their city using their mobile device and friends within your network can see when and where you check-in. The value to the user is an increased connectivity with their close circle of friends. For example, if I’m walking around downtown, I can scroll through my list of friends, see if anyone is nearby, and pop in to have a coffee with them. It’s this idea of serendipity that really piques users’ interest. The LBS viral loop is that the service gets more useful and robust the more friends you have in your network; therefore, it’s in your best interest to recommend the service to as many of your friends as possible.

Google “Me” and What It Means Right Now

Published on June 29, 2010 By Jed

Ready? Nothing. My Google Reader (I know, “why do you still use a Google Reader??” I like my Reader, chill out) has been inundated with chatter about the new Google social network, “Me,” that is supposed to rival Facebook, and, while it does seem like big news, really is not what I want to be reading about. Why is Google trying to make another foray into the social network biz?

Facebook’s New Location Feature Is Called “Places”…Just Like Google!

Published on June 1, 2010 By Jed

About a month ago, Techcrunch announced that Facebook would be rolling out location-based checkin functionality for their mobile app, and that it would most likely be dubbed the “Places” tab. Geo-location is all the rage now, with Foursquare nearing 1 million checkins a day and Gowalla at a quarter million users, and while it’s no [...]

Twitter’s New Promoted Tweets, Replay, and Tweet Donations

Published on April 15, 2010 By Jed

So finally Twitter has decided that it may be a good idea to make some moolah. By now, I’m sure you’ve heard about the new ad platform that will bring Twitter out of the red and start bringing in the green, but if not, here’s the synopsis taken from the Twitter Blog:
What are Promoted Tweets?
“We [...]