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	<title>Socialight Media &#187; loopt</title>
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	<link>http://socialightmedia.com</link>
	<description>Philadelphia Social Media Marketing and Search Optimization Consulting</description>
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		<title>Facebook Places and What It Means For Your Business</title>
		<link>http://socialightmedia.com/social-networks/facebook-places-means-business/</link>
		<comments>http://socialightmedia.com/social-networks/facebook-places-means-business/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 14:22:21 +0000</pubDate>
		<dc:creator>Jed</dc:creator>
				<category><![CDATA[social networks]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook places]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[geolocation]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[gowalla]]></category>
		<category><![CDATA[lbs]]></category>
		<category><![CDATA[loopt]]></category>
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		<description><![CDATA[Location-based services (LBS) have been gaining major steam over the last twelve months, both in usership and in publicity. The idea behind LBS is that users “check-in” to places around their city using their mobile device and friends within your network can see when and where you check-in. The value to the user is an increased connectivity with their close circle of friends. For example, if I’m walking around downtown, I can scroll through my list of friends, see if anyone is nearby, and pop in to have a coffee with them. It’s this idea of serendipity that really piques users’ interest. The LBS viral loop is that the service gets more useful and robust the more friends you have in your network; therefore, it’s in your best interest to recommend the service to as many of your friends as possible.]]></description>
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		<title>Facebook&#8217;s New Location Feature Is Called &#8220;Places&#8221;&#8230;Just Like Google!</title>
		<link>http://socialightmedia.com/social-networks/facebooks-new-location-feature-is-called-places-just-like-google/</link>
		<comments>http://socialightmedia.com/social-networks/facebooks-new-location-feature-is-called-places-just-like-google/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 00:56:23 +0000</pubDate>
		<dc:creator>Jed</dc:creator>
				<category><![CDATA[social networks]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[gowalla]]></category>
		<category><![CDATA[loopt]]></category>
		<category><![CDATA[places]]></category>

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		<description><![CDATA[About a month ago, Techcrunch announced that Facebook would be rolling out location-based checkin functionality for their mobile app, and that it would most likely be dubbed the &#8220;Places&#8221; tab. Geo-location is all the rage now, with Foursquare nearing 1 million checkins a day and Gowalla at a quarter million users, and while it&#8217;s no [...]]]></description>
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