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	<title>Socialight Media &#187; salad dressing</title>
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		<title>How Not To Approach Facebook PPC</title>
		<link>http://socialightmedia.com/social-media-marketing/strategy/how-not-to-approach-facebook-ppc/</link>
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		<pubDate>Fri, 16 Jul 2010 12:53:28 +0000</pubDate>
		<dc:creator>Jed</dc:creator>
				<category><![CDATA[strategy]]></category>
		<category><![CDATA[analogy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook ppc]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[mcfaddens]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[salad dressing]]></category>

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		<description><![CDATA[I feel like this should go without saying, but it doesn&#8217;t. Social media isn&#8217;t like any other marketing channel you&#8217;ve ever worked in. It isn&#8217;t like PR; it isn&#8217;t like direct mail; it isn&#8217;t like email; it isn&#8217;t like affiliate networks; it isn&#8217;t like comparison shopping engines; and it certainly isn&#8217;t like paid search.
So you [...]]]></description>
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