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5 Best Practices for Basketball and Social Media

Published on April 12, 2010 By Jed

I’m an avid NBA fan, and it’s pretty easy for me to draw a basketball analogy for almost anything – so why not brands in social media? Like your social media strategy, a basketball team can’t be a one-trick pony, it must have a good general, it can’t be soft on defense, it’s got to [...]

Foursquare and the Evolution of Social Networking

Published on April 3, 2010 By Jed

Maybe it’s just me, but it seems like while there has been a lot of great publicity about foursquare – all the high-profile partnerships they’ve been signing, teaming up with bing’s maps, huge usership increases, etc. – there’s been a ton of negative sentiment surrounding the location-based social networking service. I suppose it shouldn’t be [...]