Tag Archive

advertising art of war basketball beer best practices blackbird pie books chevy crush it f8 facebook facebook credits fans field house foursquare gary vee geolocation google gowalla lbs likes loopt marketing mashable me meetings motivation nextstop open graph places promoted tweets replay roundtable seo tools smdphilly snaptag social media social media day philadelphia social media day philly strategy sun tzu twitter virtual gifts world cup zynga

Ben & Jerry’s Unsubscribes From Email Campaigns

Published on July 22, 2010 By Jed

Hubspot wrote last week that Ben & Jerry’s would be putting the kibosh on their email campaigns in favor of social media efforts. Always a counter-culture brand, they signed off in their final email by inviting their customers to connect with them on Facebook and Twitter. Why will Ben & Jerry’s succeed with this bold plan?
Because their [...]

World Cup Twitter Tchotchkes

Published on June 15, 2010 By Jed

With the World Cup in full swing, Twitter, being a truly global social network (by now, less than 50% of tweets are in English), has been adding in fun little tchotchkes into the stream including soccer balls when you tag tweets with #worldcup and flags when you use country hashtags. It’s a great way to [...]

Twitter’s Operation: Blackbird Pie

Published on May 5, 2010 By Jed

Yesterday, “Star Wars Day” for those of you not in-the-know (May the 4th Be With You), Twitter announced (thanks SocialTimes) the launch of a brilliant tool, dubbed Blackbird Pie, that allows bloggers and others to snag an html coded version of a single tweet. When you paste in the URL of the original tweet, Blackbird [...]

Twitter’s New Promoted Tweets, Replay, and Tweet Donations

Published on April 15, 2010 By Jed

So finally Twitter has decided that it may be a good idea to make some moolah. By now, I’m sure you’ve heard about the new ad platform that will bring Twitter out of the red and start bringing in the green, but if not, here’s the synopsis taken from the Twitter Blog:
What are Promoted Tweets?
“We [...]

Will Facebook Fans “Like” Wording Change?

Published on April 11, 2010 By Jed

The upcoming Facebook change seems like small potatoes – changing the term Facebook “Fan” to the more vague “Like” – but in reality, it’s a negative switch for 400 million Facebook users, and the only one benefiting is Facebook. This announcement comes (yet again) in the wake of a rival’s innovation announcement: Twitter’s @anywhere explained [...]