Social Landscape Review: Q3 2011

This post originally appears on the Dachis Group Collaboratory.

Now that we’ve had some time to absorb the changes in the space during Q3, let’s take a look back at the big announcements, compare the new landscape to the changes from the second quarter, and project what will have the most impact for Q4 of [...]

Social Landscape Review: Q2 2011

This post originally appears on the Dachis Group Collaboratory; check out the Collaboratory for the full Quarterly Review.

While the majority of notable first quarter 2011 changes in the social space originated from Facebook – from the launch of Facebook Deals and Questions to the shift from FBML to iFrame – this past quarter’s shifts were [...]

Social Landscape Review: Q1 2011

This post originally appears on the Stuzo Insights Blog
After many shifts in the social landscape during the fourth quarter, Q1 proved active but provided few monumental changes. Let’s take some time to look back at what the last three months have brought to the social media space.
January

Facebook Deals Internationally – On the last day of [...]

Engaging Social Content – Home Depot

This post originally appears on the Stuzo Insights Blog.
By this point, you’ve built out your brand’s social media garden, linked the plots together, and created a rich soil of base content. Now before we can cultivate the crowdsourced insights, user-generated content, and organic brand engagement and evangelism from our social media garden, we must nourish the seeds with [...]

Social Landscape Review: Q4 2010

This post originally appears on the Stuzo Insights Blog.

The fourth quarter of 2010 was rife with change in the social space. Let’s take some time to look back at what the last three months have brought.
October

Facebook Groups – Historically, with only 5% of users building out Lists, Facebook needed to solve privacy and relevancy problems in [...]

Ben & Jerry’s Unsubscribes From Email Campaigns

Hubspot wrote last week that Ben & Jerry’s would be putting the kibosh on their email campaigns in favor of social media efforts. Always a counter-culture brand, they signed off in their final email by inviting their customers to connect with them on Facebook and Twitter. Why will Ben & Jerry’s succeed with this bold plan?
Because their [...]

World Cup Twitter Tchotchkes

With the World Cup in full swing, Twitter, being a truly global social network (by now, less than 50% of tweets are in English), has been adding in fun little tchotchkes into the stream including soccer balls when you tag tweets with #worldcup and flags when you use country hashtags. It’s a great way to [...]

Twitter’s Operation: Blackbird Pie

Yesterday, “Star Wars Day” for those of you not in-the-know (May the 4th Be With You), Twitter announced (thanks SocialTimes) the launch of a brilliant tool, dubbed Blackbird Pie, that allows bloggers and others to snag an html coded version of a single tweet. When you paste in the URL of the original tweet, Blackbird [...]

Twitter’s New Promoted Tweets, Replay, and Tweet Donations

So finally Twitter has decided that it may be a good idea to make some moolah. By now, I’m sure you’ve heard about the new ad platform that will bring Twitter out of the red and start bringing in the green, but if not, here’s the synopsis taken from the Twitter Blog:
What are Promoted Tweets?
“We [...]

Will Facebook Fans “Like” Wording Change?

The upcoming Facebook change seems like small potatoes – changing the term Facebook “Fan” to the more vague “Like” – but in reality, it’s a negative switch for 400 million Facebook users, and the only one benefiting is Facebook. This announcement comes (yet again) in the wake of a rival’s innovation announcement: Twitter’s @anywhere explained [...]