Social Landscape Review: Q2 2011

This post originally appears on the Dachis Group Collaboratory; check out the Collaboratory for the full Quarterly Review.

While the majority of notable first quarter 2011 changes in the social space originated from Facebook – from the launch of Facebook Deals and Questions to the shift from FBML to iFrame – this past quarter’s shifts were [...]

YouTube for Customer Service

This post originally appears on the Stuzo Insights Blog.
As they say, a picture is worth a thousand tweets; therefore, videos are exponentially more effective in conveying your message. Videos are more engaging; videos offer more context; videos are highly shareable/viral (e.g. “you have to see this clip of the cat falling off the sofa!” etc.). [...]

Social Landscape Review: Q1 2011

This post originally appears on the Stuzo Insights Blog
After many shifts in the social landscape during the fourth quarter, Q1 proved active but provided few monumental changes. Let’s take some time to look back at what the last three months have brought to the social media space.
January

Facebook Deals Internationally – On the last day of [...]

Engaging Social Content – Home Depot

This post originally appears on the Stuzo Insights Blog.
By this point, you’ve built out your brand’s social media garden, linked the plots together, and created a rich soil of base content. Now before we can cultivate the crowdsourced insights, user-generated content, and organic brand engagement and evangelism from our social media garden, we must nourish the seeds with [...]

Social Landscape Review: Q4 2010

This post originally appears on the Stuzo Insights Blog.

The fourth quarter of 2010 was rife with change in the social space. Let’s take some time to look back at what the last three months have brought.
October

Facebook Groups – Historically, with only 5% of users building out Lists, Facebook needed to solve privacy and relevancy problems in [...]